Animation by Sonja Geracsek, illustration by Vivianne Valenta at Kurzgesagt - in a Nutshell for client Living Docs.
The illustration and animation style is a playful take on an explainer video. The animation illustrates the use of the product without taking itself too seriously. It invites the audience to try the product and promises through language and visualisation of the animation, the ease of use.
The light pastel colours are a reflection of the living docs brand identity but also echo the easy approach to the product. The animation style creates an atmosphere of childhood exploration, but yet staying clean and on brand.