The animation for Berzin Archives, was both an ad for their buddhism website as well as an instructional explainer video about meditation and developing empathy for others.
The animation is reflecting the tone of the subject matter and moves slowly, radiating calm. Every frame carries the narration in its visuals to invite the viewer to try meditation.
The design of the piece was at the sole discretion of the illustration team at Kurzgesagt.
Animation: Sonja Geracsek
lllustration: Kurzgesagt - in a Nutshell
Agency: Kurzgesagt - in a Nutshell
Client: Berzin Archives