Sonja Geracsek Motion Graphics
Bill and Melinda Gates Foundation

Illuminating Maternal Well-Being and Spread of Infections for The Bill and Melinda Gates Foundation


When the Bill & Melinda Gates Foundation recognized the imperative to raise awareness about maternal well-being and the critical chain of infections in hospital settings, they sought an impactful way to communicate this vital message.

To address this challenge, they turned to Kurzgesagt, a prominent name in the education industry, with the task of creating an informative and engaging edutainment video that would unveil the historical context of childbed fever and its implications for maternal health.


Collaborating seamlessly with a team of skilled in-house animators, Sonja infused the project with Kurzgesagt's distinctive style — marked by captivating visuals and succinct storytelling.

Through quirky character animation, vivid imagery, and clear explanations, they skillfully presented the evolution of hygiene and antisepsis practices in the medical field. The result was a visually engaging narrative that not only educated but also captured the viewer's attention, making the information both accessible and memorable.


Conveyed the evolution of medical practices, from the historical challenges of childbed fever to the advancements in hygiene and antisepsis effectively.

Underscored the Foundation's commitment to funding health initiatives and facilitating progress through research and awareness campaigns.

Spread awareness about the significance of maternal health, infection prevention, and the far-reaching implications of supporting healthcare initiatives.


The "Measurement Matters: Saving Mothers' Lives" animation serves as a testament to the prowess of motion design services in delivering impactful messages with creativity and precision.

The collaboration with the Gates Foundation demonstrates how visual storytelling, coupled with informative messaging, can convey complex concepts effectively and engage a wide audience.

Click below to view the campaign in action

Animation: Sonja Geracsek, Kurzgesagt

lllustration: Kurzgesagt - in a Nutshell

Studio: Kurzgesagt - in a Nutshell

Client: Bill & Melinda Gates Foundation