"Working with Sonja was easy, fast and uncomplicated - and her motion graphics revolutionized the whole feeling of our live stream festival on a very short deadline."
- Patrick Schürmann, Digital Content Producer
In the summer of 2020 the German bookshop chain Hugendubel hired me to transform the established branding and graphics for the event into a summery and inviting teaser with coachella vibes.
I designed the concept, scenes and overall flow of the animation, while incorporating the branded materials.
The biggest challenge for the teaser was to deliver three different formats on a very tight deadline.
The various formats would allow Hugendubel to promote the event on multiple social media platforms with the appropriate dimensions, while still presenting the same animation.
I learned how to utilise Essential Properties to develop a modular project set-up that allowed for modification of the elements without the need for re-animation.
With this responsive set-up, the graphical elements could be adjusted for the three different versions to complement the dimensions.
Animation: Sonja Geracsek
Production: Sonja Geracsek
Illustration: Graphics supplied by Hugendubel
Client: H. Hugendubel GmbH & Co. KG