SITUATION

Liberties, a leading advocate for human rights, recognized the need to address the disconcerting disparities in global legal systems that were impeding the fundamental right to freedom of speech.

Kurzgesagt, a renowned name in the edutainment industry, was asked to create an impactful explainer video that would effectively shed light on these pressing concerns.

SOLUTION

The motion design animation was led by Sonja, an experienced motion designer with an adept understanding of impactful visual storytelling.

Sonja collaborated seamlessly with a team of in-house illustrators and freelance animators, which crafted the animation, incorporating vivid imagery, visualising the compelling narrative, ensuring that the message was not only understood but also resonated deeply with the viewers.

SUCCESS

Created an engaging and evocative animated explainer video.

Captured the attention of viewers and stirred a sense of responsibility within them.

Amplified the importance of safeguarding freedom of speech, transcending geographical and cultural boundaries.

Helped communicate crucial message across Liberties' various platforms, from social media to presentations.