Living Docs is an animated product launch ad for a collaboration software.
The illustration and animation style is a playful take on an explainer video. The animation illustrates the use of the product without taking itself too seriously. It invites the audience to try the product and promises ease of use, through language and visualisation of the animation.
The light pastel colours are a reflection of the living docs brand identity but also echo the light approach to the product. The animation style creates an atmosphere of childhood exploration, yet staying clean and on brand.
Animation: Sonja Geracsek
lllustration: Vivianne Valenta
Agency: Kurzgesagt - in a Nutshell
Client: Living Docs