SONJA GERACSEK | MOTION DESIGN

SITUATION

Epicor Immune needed a way to introduce its gut flora supplement while educating audiences about the microbiome in an approachable manner and make the topic feel friendly and accessible.

The client sought to benefit from Kurzgesagt’s established authority in edutainment and its widely recognised visual identity, to present gut health science in a way that felt trustworthy and engaging for a broad audience.

SOLUTION

The project involved two formats: a commercial client ad and a longer educational explainer for Kurzgesagt’s YouTube channel, each with different production needs and expectations.

I independently animated the full client ad, using a light, friendly tone.

Playful bacteria characters brought personality to the microbiome, helping viewers connect with the topic visually.

For the extended YouTube version, I collaborated with members of the motion design team, animating scenes designed and illustrated by the studio’s illustration department to maintain consistency with their signature style.

SUCCESS

Increased audience trust by aligning the animation with Kurzgesagt’s recognisable visual identity.

Improved production efficiency through a single‑animator workflow that reduced coordination overhead.

Boosted viewer engagement with eye‑catching character animation that stood out in online feeds.

Strengthened campaign performance with polished motion design that supported both ad reach and viewer retention.