SONJA GERACSEK | MOTION DESIGN

SITUATION

fritz-kola’s Wachwelt and its iconic Wachmonster were already well-established visually, with a strong, recognizable brand look.

For the grün & gerecht product line, the brief was to create a fresh motion design advert that stayed true to this world while still feeling new, lively, and surprising.

SOLUTION

The little Wachmonster of the Wachwelt were brought to life through character-driven animation, using the typical fritz-kola look and feel as a foundation.

To inject a breath of fresh air into the existing visuals, lively, expressive character animation with quirky details added personality without breaking the brand language.

SUCCESS

Increased campaign visibility by transforming static Wachwelt assets into high‑impact animated content.

Boosted social engagement through lively character animation that encouraged higher watch‑through rates.

Improved brand recall by refreshing the familiar fritz‑kola look with a distinctive, modernised motion style.