SONJA GERACSEK | MOTION DESIGN

SITUATION

Varify.io needed an explainer video to introduce its latest product, a visual editor for ad‑campaign landing pages.

The challenge: the brand relied on stock illustrations, and the new colour palette created by Gabriella Karácsonyi had to be integrated seamlessly to maintain a cohesive visual identity across all touchpoints.

SOLUTION

I developed a personalised animation style that transformed the stock illustrations into engaging, characterful motion graphics.

The new colour palette was fully implemented to unify the explainer with the broader Varify.io brand.

The animation was crafted to complement the voice‑over, using a light, approachable visual language that clearly highlighted product features and made the information easy to follow.

SUCCESS

Increased product clarity by converting static stock visuals into a clear, user‑friendly explainer.

Improved brand consistency through full integration of the new colour palette across all animated elements.

Boosted viewer engagement with approachable motion design that supported higher watch‑through rates.

Enhanced marketing versatility by delivering animation assets suitable for multiple digital platforms.